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Document type: Handbooks

Media relations & social media

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The aim of this handbook is to explore how to engage with the media and create a media strategy for a specific campaign, which falls under your broader communications and public relations strategy. It also covers techniques for utilising social media platforms. Your audience may be the government, donor community or other stakeholders you wish to influence and the media is a useful channel for every BMO, providing you are able to deliver information which the media finds newsworthy.